Search Engine Optimization for Blogger

Search Engine Optimization is really an interesting topic for beginners who want to promote their blog effectively. What is this, by the way? This refers the process of improving the traffic of a website by using the key words in a systematic way through search engines.

As we are focusing over the traffic to a site and according to the above statement one must target the points what a search engine needs while crawling to your site.


There are two major factors addressed by the search engines:


On Page Optimization also called On Site Optimization

Off Page Optimization also called Off Site Optimization



On Page Optimization deals with Blog Layout and further the Post Layout.

Blog Layout comprised of the Blog Name, Blog Description, its URL & overall appearing sections of the Blog. This also depends upon the template you choose for your blog. There are many templates available but go for as simple as it can be. Post Layout include the post heading, the contents of the post and any other relevant links to some other pages.

Selection of Keywords - Ask yourself about the keywords you opt to use! Yes, I am not kidding but this is the truth. People who search for some information are like you. Being a user what would you like to input to Google Search? You can find out your keywords and like wise other websites containing these keywords. How all are doing! This is the question.

Keywords Rich Contents - While posting something into your blog, the blogger must know the approximate limitations of using the keywords repeatedly. Take suitable alternates too. Usage of keywords must be up to 10 to 15 percent of the overall contents. There is a big misconception or mistake of repetition of the same words for more than the desired level because redundancy would tarnish your blog image to the search engines and chances are great that your blog would seem to be the spam.

Density of the Keyword - One must be specific towards the topic in consideration. Do not let your post be bulky only due to irrelevant material as it would loose the strength of your keywords. this is really important. Since Google crawls from left to right, you may write your keywords in the very first couple of lines and then once in the mid of the post and finally once at the last line of the post.

How BOT makes the match - There may be many misconceptions about how search engine detects about a certain blog and its very purpose. This involves the blog name & its URL and follows the description comprised of your main keywords as soon as it comes to the title of the post it makes the sense of what about the Blog is. That's it! Bot will index the blog even before proceeding to the actual contents of the post.

Post Layouts - Till the moment, since the search engine has recognized your blog even before your post contents, now is the fine time to pick alternate good words to write long posts in order to have good in terms of the subject matter. As told above about the template choosen, a simple template would be easy to make the search engine crawl the contents. So is the case with posts in the blog. Simple blog would have so simple layouts for the posts too. This would make it easier to get with the SEO.

Post Length - Write optimal length posts. A small post would make, sometimes, no sense to the bot. About 250 or more words would be reasonable length.

About us Section - This is upto you how to deal with this fact but I have learnt here to provide some information about yourself. This will really make a sense of reality of the person behind the blog and also the same will be a plus in terms of SEO too.


Off Page Optimization includes the Back Links to your URL

This is second factor of the Search Engine Optimization, also termed as Off Site Optimization. This is the out of the bound concept. Here we can take the example of SEO Services to make the concept more clear. The first one was related to the internal make up of the website or blog. This deals with the external factors that would help your blog making a better rank and ultimately a good mean of making money.

Please read previous post for this issue.

See you later.